The Parable of the Talents is the primary reason for wealth or poverty throughout history.
Reasons for Rich or Poor
Why do some people retire rich and most people retire poor? This subject has fascinated philosophers, thinkers, mystics and teachers throughout the ages. There have been so many cases of hundreds or thousands and even millions of men and women who have started with nothing and become financially independent that people are naturally curious to know why it happened and what are the common rules or principles that others can apply to become wealthy as well.
Why People Become Rich
One illustration of this key principle is called the parable of the talents. In the Bible, it says, "To him that hath, shall more be given, and he shall have abundance. But from him that hath not, even that which he hath shall be taken away."
Accumulation Leads to More Accumulation
What does it mean? In the modern world, we say "the rich get richer and the poor get poorer." The fact is that people who accumulate money tend to accumulate more and more. People who don't accumulate money seem to lose even that little bit of money which they have. Why should this happen? The great success principle, the single idea that explains human destiny is simple. It says that, "you become what you think about, most of the time.
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Control Your Thoughts
And whatever you dwell upon, grows in your reality. You create your entire world by the things you choose to think about and how you choose to think about them.
It just so happens that wealthy, successful people fill their minds with thoughts, words, pictures and images of wealth, affluence, success, productivity and solutions to problems in the marketplace, most of the time. These thoughts trigger the reticular activating cortex, the part of the brain that makes you more alert and sensitive to things that you have decided are important to you.
Activate Your Reticular Cortex
For example, if you decide to invest in a mutual fund, you will start to see news and information about mutual funds everywhere. Mentions in newspapers and magazines will jump out at you. These notices have always been there but now you have sensitized your brain to pick them up and draw them to your attention with far greater frequency and vividness. This is the function and power of your reticular cortex.
Avoid Poverty Thinking
On the other hand, what do poor people think about most of the time? Unfortunately, poor people fill their minds with thoughts of scarcity, lack, poverty, being unable to afford things. They are always thinking and talking about how little money they have, how much things cost and how they wish things could be better financially. What they think about most of the time is how little money they have.
Think Like Wealthy People Think
Wealthy people from an early age think about how much they have, how much they want and all the different things they can do to acquire and earn the money and things they desire.
Find Out How Rich People Think
Here's a rule for you. If you want to become successful, find out what failures do and don't do it. If you want to be wealthy, find out what poor people think about, and avoid thinking in those ways. Instead, find out how wealthy people think. Find out what they read. Find out how they spend their time. Study their lives, read their stories and autobiographies and listen to their words when they are interviewed and on tape. The more you find out what financially successful people think and talk about most of the time, and do the same things, the more rapidly you will enjoy the same rewards that they do.
Action Exercises
Here are two things you can do to put this parable of the talents into action:
First, make a decision today that from now on you will think and talk only about the financial success that you desire. At the same time, you will refuse to talk about or dwell upon your financial problems.
Second, instead of saying, "I can't afford it," instead ask the question, "How can I afford it?" When you think of something that you want or need that you don't have the money for at the time, the only question you ask is, "How?" How can you get it? What can you do to achieve it? What are your options? How can you get from where you are to where you want to go? This type of attitude will change your life.
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Learning how to make money with pay per click advertising is at the top of everyone’s list. When you first get going in online marketing, it seems like one of the real accomplishments that will really make a difference for all of your business efforts. There are many tried and true methods for making money with PPC that will enable you to achieve great results. Instead of aimlessly diving into a new PPC campaign, take the time to master the basic strategies and you’ll end up with a profitable system.
When you first begin learning about making money with PPC, most people are obsessed with getting to that number 1 listing. It’s great to be number 1, isn’t it? However, with PPC advertising, getting into a bidding war for the top spot can be a terrible strategy. You are going to end up paying a huge amount of money per click and unless your budget is huge, you’ll quickly run out of money before you see all of the traffic that you want. If you can’t capitalize on the number 1 spot by keeping your ad displayed and getting all of that traffic, then what’s the point of paying that high cost?
Even if you can afford that, many people including myself feel that going after the number 1 spot just isn’t worth it. The middle of the road spots, say from perhaps 3 to 6 will cost significantly less money, and will still send lots of traffic to your website. The end result is a much higher ROI, less wasted money and in many cases, more total traffic since your cost per visit is less and you can afford more clicks.
PPC campaigns are not meant to be created and then ignored. When you really want to see success with them, you have to constantly work at making them better. There is an infinite number of factors that can change and end up changing the success of your campaign. Additionally, you control many different factors that will change how profitable your campaigns are.
Factors out of your control that will change include the popularity of your targeted niche, how many competitors you have, what the price of the bids are and so on. You have to stay up to date with these changes and respond immediately in order to keep your campaigns profitable and strong.
The factors in your control that you have to test and optimize include how your ads are worded, what they look like, what your landing page is and so forth. Your job is to find the perfect combination of all of those factors that leads to the highest ROI for your company. The only way to discover that is through trial and error, by testing out different versions of the same campaign and eliminating strategies that don’t work as effectively as they should.
Making money with PPC advertising can be challenging. However, there are many ways that you can improve your success without drastically changing what you’re already doing. Follow the above advice and your PPC campaigns will produce a higher ROI and earn your business much more money.
Is Facebook Trying to Become Email?
Rumor has it that Facebook will unveil its webmail product on Monday. That means look out Yahoo Mail. Look out Hotmail, and more interestingly in the grand scheme of things, look out Gmail.
I was going to wait until the official announcement from Facebook on Monday to talk about this, so we can get all the real details about what this will entail, but as long as the cat's out of the bag, we might as well talk about what this might mean.
Should Google Be Worried?
According to unnamed sources cited by TechCrunch, the company will announce what it is referring to internally as its "Gmail killer". It would appear more than obvious who the real target is here, and if Facebook plays it right, Gmail, which reportedly has about 170 million users, may be in a world of hurt up against Facebook's more than half a billion.
As the tech community still awaits Google's next social moves (the "social layers" they're supposedly adding to existing products) Facebook appears to be going straight for what is arguably Google's greatest social asset. Gmail is the main hub of communication and social activity in the Google universe. If the need for that is eliminated by Facebook, where many of these users are already spending a great deal of their online time anyway (as well as building their real social circles of real world friends), what will they really need Gmail for?
A lot of sites require you to give an email address to sign up for their services. This is one reason that social networks can't replace email. However, when a social network offers that email, it's a different story.
Why Facebook Email Could Be Useful
Gizmodo's Jesus Diaz makes some interesting points about what a Facebook webmail service could mean. "Remember that Facebook's mail is rumored to have external mail client access as well as its dedicated webmail interface," he writes. "It will be easy to have it in every single gadget you own."
"Moreover, it's not only about separating what is important and what is not," he later adds. "Their tracking data could allow them to do other things, like prioritizing mail from the person who just became your fiance or lowering the priority of that ex who keeps mailing you. They can also let you enable easy filtering options to automatically prioritize your mail and file it into separate boxes. The possibilities of using your social interactions to enhance the mail experience are endless, and I have no doubt that Facebook will exploit all of them to your (and their) advantage."
Facebook Trying to Become Email?
Such a move by Facebook is not entirely unexpected. This has been rumored for the better part of the year, but it is still somewhat curious, considering comments made earlier this year by Facebook COO Sheryl Sandberg, who basically called email all but dead
Facebook knows how important email is. Or is the company simply trying to phase email out? If they can get everyone using Facebook email, the way they've gotten so many to use its service in general, they can begin to control the way that feature works, and could conceivably just merge it with other features to the point where people just find themselves using "Facebook" to communicate and sign in everywhere. Is Facebook trying to BE email?
This will never happen completely (meaning they will never get EVERYBODY), but if the email feature gets the kind of adoption Facebook in general has, it might be enough to where it doesn't make much difference. Right now, technically not EVERYONE is on Facebook, but for all intents and purposes, everyone's on Facebook.
There will no doubt be plenty of privacy concerns about this, for the simple fact that Facebook has drawn so many in the past. It doesn't matter how well they actually do honor privacy with this. Some people will just be too nervous to completely commit all their private email information to Facebook.
It will be very interesting to see how Facebook email affects email marketing, particularly if the type of thing Diaz is talking about comes to fruition - relevance/priority of messages determined by social interaction.
An Unlimited Amount of Useful Features?
One positive thing about having your email right in Facebook is that it would eliminate the problem of having to check both your email and Facebook separately. There are already various integrations where you can do these things from a single place, but having it all compact right in Facebook could be a more attractive experience for a lot of users.
Another potentially positive aspect of Facebook email could be the sheer amount of features that that users could gain access to. If you were able to utilize different apps built by third-party developers to change the functionality of your inbox, that could be very powerful.
Gmail users love Gmail Labs - when Google launches new experimental features - but imagine having the whole Facebook developer community building different features for your inbox that you can turn on and off. It could make for a much more personalized and customized experience, allowing users to make their inbox as useful as possible.
It Makes Sense.
In many ways, Facebook email would make a lot of sense, in the same way Facebook payments make sense. You're already signing into things all over the web your Facebook account, this is one more thing to add to the mix.
As long as you are able to take your messages with you, should you be want to close your Facebook account, there are a lot of potential advantages. We don't know if this is the case or not, however, at this point. This is why I initially wanted to wait for the actual announcement.
Either way, here's some ideas to chew on over the weekend. We'll no doubt be discussing this more next week.
